AFS
Healthcare Experience
With
more than 25 years’ medical market research experience, we
have a
deep understanding of the special needs of the medical community and
recognise the difficulties involved in getting hold of the right
doctor or specialist. However, our persistence to obtain the right
answers to your important questions, combined with a thorough
technical understanding of the subject and a quick turnaround of
results, means that we are ideally placed to help, whatever your
study. We also have great experience in speaking to patients
themselves, something that requires the highest levels of tact on the
part of the interview team.
Our
specially trained medical team carry out diary studies, face-to-face
interviews and telephone interviews in this highly sensitive and
complex area on a day-to-day basis. All our medical interviewers have
undergone comprehensive training programmes and are continually
assessed and monitored to ensure the quality of our research is never
compromised.
Healthcare
Data Collection
Specialist - Richard Arnheim
Richard
is a 30 year+ expert in all aspects of the
market research process from methodology design through to analysis and
the application of results into business and marketing strategy. Since
1980 Richard has worked professionally in Australia, the UK, Spain and
Israel on both the agency and client sides primarily with healthcare
research. Many of the projects being as a fieldwork manager
to
leading
agencies such as TNS Global, ZS Associates, Mattson Jack, GfK, P/S/L,
GMI and many more. Whether the data collection is
face-2-face,
via
telephone, online, facsimile or mail, Richard has applied all these
methodologies to optimize the data collection.
An
interview with Richard on his views of the
industry - click
here
Formerly
Richard has held positions with NOP, Gallup Research, Pfizer
Pharmaceuticals, and has been owner of a call centre in Israel
dedicated to Health Care research. Richard has been involved
in
projects covering most areas of Health Care disease from dwarf
indications such as Gaucher’s Disease to the more common
indications
of: Hypertension, Diabetes, Dyslipidemia, Asthma, Pain and Depression.
Since
returning to Australia in 2004, Richard has developed a strong
relationship with “cutting edge” online research
software
development
companies. This relationship has given insights into this aspect of the
market research industry and the barriers and opportunities which this
growth segment of the MR industry can offer to the Health Care
segment.
Richard is
affiliated to the international market research group for
the
pharmaceutical industry PBIRG (Pharmaceutical Business Intelligence
Research Group), and is a member of ESOMAR.
Specialist
Article on
one way we reach GPs and Specialists
Specialist
Article on Researching the Older Australian Population
Reach Richard to request a view on a
project and the AFS
Panel at any time via:
E -
Richard.Arnheim@afs-smart.com.au
P - +61 3 8789 4444
F - +61 3 8789 4400
A - 83B Hartnett Drv. Seaford 3198
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