FEATURE AFS SERVICE:

'Market Smarts' AFS SME OMNIBUS

You can run your wave Monthly or Quarterly depending on requirements.

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A great way to engage clients is with specific SME insights; its expensive on its own - so we’ve put together a robust and cost effective methodology to get for you!

Please e-mail Martin to enquire and for more information 

What sets Market Smarts SME apart?

v      Daily top line reporting of data (rather than waiting for final report)

v      Various packages - 3, 6, 9 questions per run and 1, 4 and 8 run packages

v      Small and Medium Business Decision Makers Only

v      400 or 800 respondents – national representation across industries

v      Exclude sponsor’s own industry and/or irrelevant industries (up to two industries)

v      Summary report provided to respondents promotes participation

v      Ability for sponsor to include an special offer coupon to respondents

v      Web visuals are ok to display (no programming, no charge!)

 v      Abiding to ISO 20252 best practice and the usual high performance of AFS

 v      See standard questionnaire [here] for classification specifics

The finer details

This SME Omnibus is a multi client survey run regularly across a nationally representative sample of Small to Medium Business Decision Makers.  It is specifically designed to reduce the costs of high quality market research and included in the price are the set up fees, classification questions and tabular analysis.

Questions

An SME Omnibus is perfect for gaining a fast/cost effective understanding on a topic.  Generally this requires asking only a limited number of specific questions; Market Smarts caters for sets of 3 question blocks to be asked.  These can be researched as a one off or tracked over time. [For types of research – see When to use below]

Even if you have no experience in research, the team will be able to offer advice and guide you towards your research goals and objectives.

Confidentiality

The results for questions remain completely confidential.  The only questions which are shared are the basic business description and issues contained in the standard questionnaire [here] which clients can pick and choose as cross breaks within the data tables.

Building Samples

AFS interviews 800 SME on each wave of omnibus research.  By commissioning more than one wave of research it is possible to build up sizeable samples within subgroups very cost effectively.

Full Executive Support

Our experienced team can provide full support from the start to completion of your research project and offer guidance on: the most suitable methodology; questionnaire design; data analysis and reporting of results.  Rather than simply processing questionnaires AFS Smart Askers staff enjoy challenging traditional ways of thinking and suggesting alternative solutions to meet client objectives.

Deliverables

Clients can choose which variables to analyse, as standard Location, Industry, Size, Income are included as cross tabulations.

As standard data tables are delivered in Excel, however if the client wishes to be able to conduct their own analysis an SPSS or ASCII file can be delivered.

In addition to data tables, AFS Smart Askers are able to create summary reports and presentations.

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What to use this SME Omnibus for...

Awareness Testing

Gauge SME opinion on a wealth of issues, ranging from attitudes towards government policy changes, to product attributes, to cost drivers, to competitor opinion.

Proposition Testing

Discover the attractiveness of two different promotions or product packages. Test new concepts for the likelihood of purchase etc.

Usage and Attitude Testing

Understand a product's main usage, secondary usages, profile of users and usage frequency. Discover attitudes towards the product or service and opinions on improvement.

Market Validation

Measure the potential intention to purchase a new product or service and determine the market size, location and price point for that market.

Brand Tracking

Measure the awareness or propensity to purchase a particular brand or product over a period of time and the affects of advertising and media exposure on purchase behaviour or usage.

Customer Satisfaction

Measure the satisfaction with your brand or service and benchmark against similar brands or companies.

Pre and Post Testing

Particularly useful for measuring the impact of advertising campaigns or sponsorship, gauge the awareness or knowledge before and after a particular event.

Case Example

Market Validation – Telecommunications

A national telecommunications provider wished to test awareness, appeal and interest in a recently launched rival company. Using the Omnibus, a range of advertising material was shown, including Newspaper ad’s, TV ad’s, Radio ad’s and Billboards. The client was immediately able to monitor the impact of the competitor’s campaign.

Please e-mail Martin to enquire and for more information 

Download a PDF Full Descriptionr details