> Business to Business Executive Interviewing
AFS 'Smart Askers' has developed an extensive B2B data collection offering. The diversity of the AFS 'Smart Askers' experience enables you to interview thousands of business decision makers, all which have profiled to determine individuals’ sectors and responsibilities.
AFS 'Smart Askers' can also target business respondents across specialist markets, for example the marketing, legal, financial services and engineering sectors.
Innovation
Genuine innovation is notoriously difficult to achieve successfully, and many of the tried and tested approaches fail to deliver this success. We have a philosophy with regard to innovation which helps our clients to succeed where others have failed.
360 Degree Communication
There is no single way to test pieces of communication, evaluation should be designed around the brand and the holistic campaign objectives. We understand the functional and emotional side of consumer response to communication and pilot new ways of understanding deeper emotional responses.
The Small Business Omnibus
This service allows you to quickly and cost-effectively reach 400 or 800 decision makers of small businesses.
> CASE: Business Executive Data Collection - Experiences and Capabilities
> Healthcare Research
AFS Healthcare is the dedicated Heathcare division within Australia’s fastest growing data collection houses.Healthcare specialises in interviewing the entire spectrum of the Medical Profession; from GPs, Nurses and Pharmacists through to specialists in a vast number of disease areas such as Multiple Sclerosis, Diabetes, Breast Cancer, Obesity Management, and Patients too.
By focusing in this key research area, we are asked to perform work by local Reserchers and firms across the world, who need primary data on the Australian Healthcare practises.
AFS Healthcare specialises in obtaining market information direct from the people who matter – industry experts and customers – in order to answer the most difficult questions facing your business. Whether you wish to know the size and key segments of a target market, evaluate the competition, or understand how to tailor or better convey the advantages of your offering, we can help.
AFS Healthcare Professional Panel
Traditionally medical research has utilised methodologies such as face-to-face interviewing, focus groups, and telephone interviewing. However, we realise that in today's modern life, medical professionals are becoming busier and busier, which is why we decided to start up our medical e-panels.
Although our panels are made up of professionally-recruited and verified decision makers, they are not just made up of general doctors; rather they have been categorised by specialty.
For more go here
> Financial Services
The financial services landscape has experienced the most tumultuous two years in modern history. Retail and capital markets alike have experienced unprecedented upheaval, disarray and constantly evolving commercial challenges.
AFS 'Smart Askers' is working to understand this new, modern paradigm and more crucially, how consumers are adapting, evolving and coping with the economic realities and pressures of our time. Crucially, we know how that differs across the consumer spectrum, from high net worth’s through to those who find themselves in financial distress.
Some of the ways in which we help our clients
* Marketing evaluation (including brand and advertising)
* Customer profiling / segmentation
* U&A studies
* Creating bespoke panels
> Technology & Telecoms Consumers
Blink and you will miss it, that's how fast the sector moves - keeping up is a challenge. AFS 'Smart Askers' helps clients surf the technological zeitgeist; helping to reach opinion leaders, purchasing heads and everyone along the value chain.
We don't force you into predefined methodologies, we deliver the right mix of data collection, sampling and delivery that solves your problems, to deliver a competitive advantage and acts as an agent of change.
Concept Testing and Target Segmentation Studies
Innovation in the Technology sector is constant and the introduction of new products is both costly and risky. AFS 'Smart Askers' has the ability to identify low incidence consumer groups including early technology adopters that are often key to the initial launch strategy of new technology products and services. We also provide insight and understanding into market segmentation in new and more mature markets.
B2B Research
Technology permeates our life not only at home but also on the move and at work. AFS 'Smart Askers' is positioned to offer business research whether using traditional or online methods. AFS 'Smart Askers' uses innovative methods to motivate commercial IT and Telecommunications management to participate in the research process and avoid the pitfalls of trying to contact this heavily surveyed group.
Bespoke Online Panels
Using our unrivalled experience of managing online panels, we have worked with a number of clients, administering their proprietary online panels and delivering solutions to complex business issues that genuinely impact the bottom line.
> Government and Social Research
The opportunity to work with and for Government has long been a back bone of the work AFS undertakes. Often we are asked to navigate the data collection of difficult to reach publics on topics which are sensitive in nature.
We have worked on topics such as teen drug use, homelessness, child abuse and child payments.
Larger policy work includes the adoption of Broadband and Digital services.
In particular, AFS demonstrate a speciality in interviewing Rural and Remote areas, a competence which has won high praise for work in drought and flood affected communities most recently.
> MGB and Shopper Research
Utilising a national network of interviewers, AFS can place interviewers right at the point of purchase to review the nature of consumer selection and transaction processes.
We're able to deploy traffic tracing, mapping, catchment, hand held technology and eye-tracking technologies.
AFS operates at many local and national sporting events, including football, cultural, horse racing and music events including New Years Eve celebrations.
> CASE: Intercept and In Person Data Collection - Experience and Capabilities
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